Advertising online is a booming business, with many options open to businesses these days. There are ways to advertise using social media, which makes it really easy to target specific audiences and demographics. Facebook ads are particularly easy to use, with customisation options to narrow down or widen out the audience being reached. They are cost effective too, with the option to add a daily budget, or a total budget to spend.
A good way to reach new audiences, social media gives the business a chance to interact with their potential clients in a natural and friendly way. You can demonstrate your products or services, get reviewed and sell through social media too.