Owning a small business is tough – there are usually strict budgetary concerns, limited resources and smaller opportunities. One of the things which tends to slip down the priority list is marketing. Digital marketing is actually one of the more important things you can do for your business, especially in the day and age of the internet!
SEO gives you the chance to advertise your business to people who are actively searching online for your product or service. This is perfect for smaller businesses, as long as you get the SEO right! There are loads of agencies who offer very competitive rates to smaller businesses, but it certainly pays to do your research. There are myriad companies who claim to be SEO experts, but actually use lots of poor techniques and could get your site into bother with search engines.