As a World Heritage UNESCO site, Bath & North East Somerset Council continually battles traffic flow, pollution and pedestrian safety in the city in order to maintain its unique quality. One of its historic landmarks under threat is the 18th Century Grade-1 Listed Pulteney Bridge, one of only four bridges lined with shops in the world.
In order to reduce damage to the structure, traffic restrictions were put in place in 2007 which meant that only buses, taxis, bicycles and some authorised vehicles can use the bridge. In 2010 the council installed SEA’s ROADflow system to assist with monitoring the traffic restrictions. By using SEA’s latest automatic enforcement technology the council has doubled the number of penalty notices issued to motorist who ignore the road signs, greatly reducing the amount of unwanted traffic in the area.
Councillor Roger Symonds said the new technology had helped to catch more people and added the restrictions were not in place to make money but to stop congestion and pollution. He said the council will continue to review the signage on the bridge adding that: "Sometimes the signs can be obscured by trucks delivering and that's something I want to look at.”